An effective email marketing plan is one part understanding your audience and one part delivering the right message to the right people.
Email marketing is still the best way to target current customers and engage them with your company. Sending out a monthly newsletter can undoubtedly keep you top of mind, but for a better impact on your audience, your list and message need to be more targeted. Understanding your audience and creating a message that they can relate to will lead to better engagement from your list.
We segment your list for better targeted messaging
We create an email marketing strategy to target your audience with an impactful message and, at the same time, continually segment your list into interests and engagement. Because the message you are sending relates directly to your customer, you’ll see better open-rates and higher click-through rates.
Craft the right message for your audience
Understanding your audience is a crucial part of what we do. In the article, 3 Steps to Crafting a Message that Separates You From Your Competition, the very first step is learning what your competition is not learning. What that means is going deeper into learning about your audience. It means talking about what your competitors are not addressing.
Taking these steps helps us craft a message that will resonate with your audience. Ultimately, it’s learning about your audience, and addressing their needs in your email campaign will make it more effective.