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Why I Decided to Give Away My Marketing Services to eCommerce Businesses

Marketing Services

Maybe “give away” is a little misleading. More like, I decided to change the way I charge for my services. More on that in a little bit. But first, a bit of backstory. 

Since I went out on my own seven years ago, I have always wanted to focus on small eCommerce businesses. You know, the little guy. The recurring issue I found is that those small eCommerce businesses have small budgets. If they can sell more products, they can afford to hire someone to help them with their marketing. In turn, sell more products and make more money. It becomes your classic catch-22

Marketing Your eCommerce Business is Expensive

Marketing services like SEO, social media marketing, email marketing, and press releases can cost hundreds or even thousands of dollars per month. The only guarantee that these businesses can help is based on their past performance. Anyone who ever invested in a mutual fund knows the old line that past performance is no guarantee of future results. Because they helped other businesses or other businesses like yours, there is no guarantee they can repeat the results. 

Please don’t get me wrong. It’s not through a lack of knowledge or trying. Every business is different, and even if you are selling the same widgets, many different variables could change the success rate of the results. Something like the money you budgeted for marketing can change the results. (Anyone who dabbled in Google AdWords knows how that goes.)

I Decided to Help eCommerce Businesses with Their Marketing Services

For years, I have written articles on how to market your business. The goal was to help small businesses, particularly eCommerce businesses that couldn’t afford to hire a marketing agency, still get results from their efforts. If you search the internet, you can find others doing the same—imparting knowledge on do-it-yourselfers to help small business owners. Then COVID-19 happened.

Because of the shutdown, many businesses had to rethink their business model to survive. Restaurants that had never done take-out had to gear up staff to fill take-out orders. Retail shops had to dabble in eCommerce to sell their products. We all got our master’s degrees in running Zoom meetings. I put together two eBooks to help small businesses with their marketing services, but I wanted to do more to help. That was when I had this idea.

What if I helped eCommerce businesses sell their products online and only get paid when I sold their products? My first thought was that it sounded scammy. Most people would ask, “what’s the catch?” or “what do you have to lose?” So, to counter that, I decided that I could match some of their initial marketing investment to increase their budget and take on some of the risks. I’m not rich by any stretch of the imagination, but if a business can afford $150 and I put in another $150, $300 is a good start. I would make my money back by taking a percentage of the revenue from the products I sell. You might think, “So you do a lousy job, it’s only $150.” However, if you multiply that by five or even ten clients, it adds up real quick, so there is an incentive to do well. Besides, what would I gain by doing a lousy job? 

“I’d do this for free if I could figure out how to pay the bills.”

Anyone who knows me has probably heard that phrase come out of my mouth at least once. It’s how I feel about what I do. I am proud to say that I figured out how to do it. 

Right now, I am at the point in my career where I want to start giving back. So, I decided to invest in people. Mainly I want to invest in small business owners who have great products but can’t afford to hire a professional marketing strategist.

Marketing other businesses have been a part of my life for nearly 30 years. In that time, I have developed a passion for eCommerce businesses, and my skill set lends itself nicely to that type of business.

Like I said at the beginning, “give away” is a bit misleading. It’s more like an investment of my time to help eCommerce businesses to grow. If you have an eCommerce business and might be interested in an arrangement like this for marketing services, follow this link and fill out the questionnaire at the bottom of the page. Let’s have a chat. I would love to help you.