One of the most important byproducts of driving traffic to your site is list building. Your business needs a list not only to be able to market new products and services, but also, to keep them informed and engaged.
Our approach to list building is not just to add a “Sign up for our Newsletter” field to your website and hope for the best. Because we will take the time to learn about your business and your customers, our approach to list building is to provide value to your customers and engage them so they willingly give you their email.
Social Media Marketing
Social media marketing can be beneficial to your company. It goes beyond just posting to Facebook, it involves building an audience of engaged customers that can help spread your brand message to many more people than you can do on your own.
The strategy we use combines targeted regular posts with targeted ads. Based on data we collect from a combination of your customers and the visitors of your website, we tailor the message for better engagement. We also use this data to find larger, targeted audiences that will have similar interests to customers. Our goal is to expand your audience cost effectively thereby giving you a better cost per conversion.
Search Engine Optimization
Search Engine Optimization or SEO is an ever moving target. Today search ranking is based on the user’s intent. The user’s intent when they do a search is given much more weight towards the results of the search than keywords and META descriptions. To create an SEO strategy that uses search intent goes back to us learning about your customers and what frame of mind are they in when they search for your product.
We also make additional tweaks to your site to help with your SEO. In addition to on page optimization, we optimize your site speed and site structure. These are two very important factors, particularly on mobile, that Google uses to rank sites.
Testimonials and Reviews
It has been proven again and again that people rely on independent reviews and testimonials as an important part of their decision to buy. We call that social proof. When customers search for a site or look for a product on your site, it’s the reviews of others that will push them over the finish line. We set up several mechanism to collect reviews from current and past customers to help populate your product pages and your Google listings with reviews.
A well planned email marketing campaign is an essential piece of your digital marketing campaign. It needs to be deliberate and focused on value to your customer. We develop campaigns for existing and potential customers as well as for onboarding new customers and re-engaging past customers. A targeted and well timed email campaign is important to keep your customers engaged with your business.
Learn More About How We Can Re-energize Your Digital Marketing
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