April 25, 2017

Are You Making Decisions or Knee Jerk Reactions?

Twice per month, I get together with some fellow entrepreneurs and brainstorm with each other about our businesses. We typically have a part of the meeting where we have a topic for us to discuss. This is usually an aspect of business that we may have encountered and how did we react or take care …

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April 18, 2017

My Product is Better Than Yours

Why, you ask? How do I know? Because I said so. Didn’t you read my website? Don’t you know that because I said it on my website, it’s true. That, my friends, is the attitude of some when it comes to selling their services on the web. The truth of the matter is that we …

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April 11, 2017

The Three Most Important Features of Google Analytics

Google Analytics (GA) is a powerful analytics tool. I know that statement is not very original but how many business owners really understand how to use it? There are tons of features and data that GA provides but I really want to focus on a few features to get a business owner started understanding Google …

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January 17, 2017

Five Website Design Trends That Will Never Go Out of Style

Every year someone comes out with an article about design trends. They write about colors and layout. They are all fine and some are even useful. Rather than redesigning your site year after year, I decided to give you my style trends that will never go out of style. Simplicity I know that your website …

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Make profitable New Years resolutions
January 3, 2017

Make A Profitable New Year’s Resolution for Your Business

We all look to the new year as the proverbial reset button of our life. We are going to exercise or lose weight or stay organized, or blah, blah, blah. However like most New Year’s resolutions in a few weeks they are forgotten. Why? Probably most resolutions are major shifts that require major changes. Major …

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December 20, 2016

Clarity and Simplicity are the Cornerstones of Conversion Rate Optimization

Have you ever been frustrated after clicking on an ad or tweet for an offer and come to a page where you can’t figure out what is going on? How many times have you continued on to purchase that offering? Probably zero percent of the time? However, your visitors are different, right? I hate to …

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December 13, 2016

A Bit of a Rant on Mobile Sites and Marketing

I use my cell phone to browse articles through a variety of different apps as many people do. On occasion you find one that catches your interest, you click on the link and within 5 seconds a f-in’ ad pops up and fills the entire screen!! So you look to see how to dismiss it …

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December 6, 2016

Your SEO Campaign is Only As Good As Your Conversions

There is no doubt that driving traffic to your website is imperative to its success. However, I have come across sites that have great traffic but zero conversions. Just to be clear, conversions come in all different flavors. They range from the sale conversion to the sign-up for your email newsletter conversion and everything in …

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November 29, 2016

Why conversion optimization is so important for your eCommerce business

According to Wikipedia, conversion optimization, or conversion rate optimization (CRO) “is a system for increasing the percentage of visitors to a website that convert into customers, or more generally, take any desired action on a webpage”. If you have an eCommerce business then this is pretty much your life’s blood. The issue becomes, not so …

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November 1, 2016

Don’t Leave Money on the Table. Learn HOW Visitors Interact With Your Site.

So many businesses focus on traffic for their website. The common thought process the more traffic I get, the more business I will get from it. So they throw dollar after dollar at advertising, SEO and social media in an effort to drive more traffic to their site. On the surface that seems logical, more …

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Don't blame the platform blame the process
October 18, 2016

Don’t Blame the Platform Blame the Process

My last article got a bunch of comments about people agreeing with me that WordPress sucks. I thought that was awesome that they took the time to comment except for the fact I wasn’t trashing WordPress. My point was that relying on pre-made templates for website development is hurting your user’s experience. Again I want …

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October 4, 2016

Why Responsive Websites Suck and WordPress is at Fault

When responsive websites came on to the scene a few years ago they were a web designer’s dream come through. They were an easy way to convert a desktop site into a mobile format quickly. Even better, many WordPress themes came responsive right out of the box. Even less work and less having to think …

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September 13, 2016

Why Google Analytics Is Only Half the Story

Google Analytics is one of the most powerful tools out there for recording visitor traffic to your website. However, I feel it is only telling you half of the story about your visitors. Let me explain. Google Analytics records you visitor sessions, the depth those visitors go into the site as well of a ton …

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doing research will help you make the right decisions
August 30, 2016

Have Patience! Why Doing Research First Will Save You Money

They say patience is a virtue but today with instant gratification expected, patience is more like the elusive Bigfoot in the Pacific Northwest. Timelines are condensed and a quick fix is inevitable. “We’ll worry about that later. We need this done now.” I wish I had a dollar for every time I heard something along …

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One Design Tool Every Website Needs
August 16, 2016

One Tool Every Website Needs If You Are Serious About Your Traffic

How a visitor interacts with your site is as important as how many visitors you have. Google Analytics is a great tool however it only registers traffic in the aggregate. You see that a page was viewed but was it read to the bottom? It also doesn’t measure if your call to action button is …

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Better eCommerce Conversions
July 26, 2016

3 Things to Look at on Your Website for Better Conversions on Mobile

As a web designer one of the hardest platforms to design for is the phone, particularly, the vertical format of the phone. The narrow and long format is not only opposite of the desktop but everything has to shrink as well. Compounding this is the fact that more and more commerce will be taking place …

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Ten Questions to ask before you redesign your website
July 12, 2016

Ten Questions to Answer Before You Redesign Your Website

The reason for redesigning your website comes in various flavors. It could be an outdated look or visitors are not becoming customers or maybe it is just time to update it. Whatever your reason there needs to be a plan to evaluate where you are and where you would like to go. Like any construction …

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June 28, 2016

Is There Video in Your Content Marketing Future?

Video consumption is doubling year after year. Every major social network except maybe LinkedIn (they have the capability but not much traction) has made a major push into displaying video content. According to an article I read about a recent study by YouTube, 37% of Millennials are binge watching daily and comScore, who conducted the …

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June 14, 2016

A New Study Shows that Millennials Are Transforming Online Retail

The millennials are crushing it online. A new study from UPS, Pulse of the Online Shopper, reports that millennials (born roughly between 1982 and 2004) made 54% of their purchases online. As a comparison, non-millennials only purchased 49% online. Millennials aren’t afraid or intimidated by technology and what is more, they are usually the first …

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May 24, 2016

Maybe You Are Not Converting Because You Are Coming On Too Strong

Yes, love at first sight happens but you can’t count on that in business. People have been hurt by bad decisions in the past so if your approach is “hi, now give me all this information even though we just met,” you may be losing conversions before you even start. Think about it like this, …

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May 3, 2016

Your Website Redesign Could Be an SEO Disaster

Websites should change along with your company. Pages and content should be rearranged, modified and deleted as well as the navigation structure changed to reflect the growth and changes to your company. Here’s a thought, what if a highly ranked page or pages need to be deleted or moved? You could kill all that great …

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April 19, 2016

A Case Study on How Creating Content Really Does Increase Website Traffic

It started early last year with “I want to talk about my SEO.” Many conversations I have in my business start that way so this wasn’t a surprise. However, in this case it was a current client that I already had done onsite optimization. So I was a bit surprised but not to be deterred, …

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Why is content marketing important?
April 13, 2016

Why is Content Marketing Important?

Google rewards sites that have fresh, shareable content that people click into. The more clickable, shareable content you create, the more authority you have as an author. Let me explain. Google’s main product is you and you need to continue to come back to Google so they can sell advertising to their customers, the advertisers. Youwill …

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April 12, 2016

SEO is Not a Sprint but a Marathon

When people ask me about SEO they want to know if I can do it. Sure, I say but, there is always a caveat. SEO for your site has to be something that YOU do. Let me explain. We can fill your site with optimized content based on the subject of the page and make …

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January 19, 2016

Treat Your List of Services as an eCommerce Site for Better Conversions

I know what you are thinking, “I can’t sell my services online,” but you do. You put together a site with a services page with a list of services. You want a potential consumer to go to the site look at a list and say that your company is right for me. You are selling …

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October 20, 2015

Taking Advantage of the Long Tail in SEO

Most searches are done with more than one or two words. Doing a little research on the phrases people are using to search for your product or service can give you a competitive advantage. Welcome to the long tail of SEO. So what does “long tail” mean? The term has been around for awhile but …

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October 13, 2015

Create a Simple Editorial Calendar in Four Steps

We start out with good intentions when it comes to regular blogging. As time goes on, however, we sometimes find ourselves staring at a blank screen wondering what to write about. It would be great to have those ideas already in front of us ready to go whenever we are ready to write. I have …

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October 6, 2015

A Content Strategy is the New SEO Strategy

Optimizing pages for keywords and doing nothing else will not produce the long term results you are looking for. Once you are finished with your onsite optimization, it’s time to tackle your content creation strategy. Keep this in mind, sitting back and waiting for traffic to come is kinda like waiting for a pizza to …

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September 28, 2015

Four Questions to Ask Yourself Before Starting Your Marketing

This will not be the last time I say this: building a website does not guarantee traffic let alone conversions. In my last post, I wrote about how to direct your visitor once they get to the site, but how do you get them to the site in the first place? I hope to help …

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September 22, 2015

You’re Going About Your Website Redesign All Wrong

You finally got the approval to move forward with a new website design. So you start thinking about images, responsive web design, colors, fonts and the project moves forward, but if you are only thinking about pictures, fonts and colors, I can almost guarantee you are setting yourself up for failure. If the conversation about …

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September 12, 2015

One of the Best Monitoring Dashboards I Have Ever Seen

I love dashboards. I love to have a quick view of statistics for all the things I have to monitor. To this point I have never found one that had everything together on one screen until I found Cyfe (www.cyfe.com) Cyfe describes itself as “a business dashboard app that helps you monitor all of your …

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January 26, 2015

A Do-it-Yourself Website May Not Be The Answer

Creating a website yourself has become easier but with just doing something simple you could be losing potential business. If your website is “good enough” or worse yet, just taking a template and putting your information into it without any thought of user flow or call to actions, can lead to visitors leaving your site without any additional …

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January 20, 2015

Many service areas. One location. Now what?

Some of my clients run into this problem, their service area spreads out further than their physical location. They don’t want to be pigeonholed to one town but Google has only ranked them for the town they are physically located in.  What can you do? Your answer might be a microsite According to Wikipedia, “A microsite is …

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December 15, 2014

What is Good SEO?

A friend and colleague asked me that question on Twitter.  A basic answer is “appearing where people are searching for your product or service”. I also added that is the hard part. Let me explain. How do you know how people are searching for your product? Sometimes the answer is easy: “I am selling pink …

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May 10, 2014

10 Minutes on the New Face of SEO – Video

In this video, I give a talk about how SEO is changing from keywords to content creation. I also give tips on how you can start to think about how and what content to create on your website.

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May 6, 2013

Link Building for Small Businesses

Most businesses core customers are within a 10 mile radius of their location. How do you take advantage of the internet when your audience is so small? It’s much easier than you think. Create a media plan. This is not as hard as you think. Think about the cycles of your business. Next, do a …

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March 27, 2013

Responsive Websites – save time, save money

Back in the day (prior to 2007) computer monitors were getting bigger by the day. A 24 inch monitor was as common as wireless keyboards and mice. We web designers had to make sure website we created didn’t look funny on these huge monitors. Nothing looked more ridiculous than this little-bitty square website swimming in …

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March 19, 2013

SEO Is Very Much Like Exercise (only easier)

Yes, folks! SEO is like exercise but the good new is you won’t be sore the next morning. You may think this is a stretch for something to write about but, believe it or not, I have actually given this some thought. Let me explain. I talked before about SEO being a marathon and not …

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March 16, 2013

Google Reveals a 3 Step Plan On How to Optimize Your Website

..or don’t put all your eggs in one post. Google released a three step plan on how to better optimize your website for SEO. For those of us who live and breath SEO and website development, these three steps are a no-brainer. Once you grasp the concepts, SEO and page rank will come much quicker …

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