Our Digital Marketing Toolkit
DISCOVERY
It's easy to figure out "what" is not working but much harder to figure out the "why" it's not working. We dig deep to find out why your campaign has stalled and explore new avenues for customer acquisition. We learn about your business, your current customers, and your competitors to develop a strategy that will resonate with current and future customers. Our discovery research includes:
- Interviews with Owners, Employees and Customers
- Current Website Evaluation
- Current Campaign Audit
- Competitor Analysis
Learn more about our discovery process.
IMPLEMENTATION
Your interest is in seeing results. Our digital marketing approach is designed to address your audience with the right message delivered at the right time. Every business is unique and our approach to market your business is built to address your unique needs and audience. Taking the information we learned from our discovery, we implement the campaign using a variation of:
- List Building
- Social Media Marketing
- Search Engine Optimization
- Testimonials and Reviews
- Email marketing
Learn more about our digital marketing strategy implementation.
ONGOING MONITORING & TESTING
Set it and forget it never works. Once a digital marketing strategy is active, there is always room for improvement. We monitor the results and continue to make updates based on what we learn. Our ongoing efforts include:
- A/B Testing
- Conversion Tracking
- Heat Mapping
Learn more about our managing digital marketing - monitoring and testing.
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