Quick Tips Podcast - Migman Media

Quick Tips Podcast

Don’t Ignore Social Proof
Social proof is basically the culmination of what others are saying about you and if these other people are saying
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Don’t Just Bet the Farm on SEO Keywords and Ignore Content
There are a few issues with only focusing on keywords. For one, SEO is a cat and mouse game. You’re
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Why You Should Do Customer Research
Why is customer research important? All your customers have similarities. By doing customer research, you learn about similarities in their
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Not Determining Whether Your Product Is an Aspirin or Vitamin
When marketing your product or service one of the first things you need to do is determine whether your product
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Does Your Marketing Have Contingencies?
What is your plan when a visitor doesn’t take action? Do you have contingency actions in place?
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Segment Your Email Marketing
Not segmenting your email is the equivalent of throwing a bunch of shite up against the wall and see what
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Shoot Video Horizontal
Vertical looks unprofessional and typically doesn’t fit the format that you are posting it on.
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What is your bounce rate for your pages?
Knowing the bounce rate can give you insight into the relevance of content that is on the page to your
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Do you know how your visitor traffic flows through your site?
Many people look at the page views or unique visitors on their pages but, in my opinion, the more important
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SEO Only Leads a Horse to Water
The best SEO campaign is only going to get you so far. If users are frustrated or not sure where
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Are You Making Knee Jerk Reactions?
Don’t assume that your site is broken and you have to start over. You might need a few simple tweaks
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Why are you greeting me with a pop up?
If your method for gathering emails is to greet me with a pop-up, please stop. All you are doing is
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What is your cost per acquisition?
Why is this important? It is important because by knowing this piece of information gives you a better idea of
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Are you setting up the right tracking goals?
Without tracking goals, it would be the equivalent of flying blind.
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AdWords versus Facebook Ads – Which is better for your product?
When do you use AdWords versus when do you use Facebook Ads? Each has its purpose, learn which to use
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