Presented by Michael Bellina, owner of Migman Media.
Setting goals in Google Analytics not only gives you a measurement of how many visitors completed an interaction but more importantly, how the visitors get to […]
In this episode, I discuss that if you redesign before learning what’s not working with the current site, there’s a good chance you’ll get it wrong. […]
Good web design is not just “hey that looks great.” It’s how you use research and user experience for better conversion rates from your visitors. MMM […]
Getting started with an email campaign is easy but how do you improve your email marketing campaigns? In this episode, I put together 3 easy steps […]
In this episode, learn how using techniques like lookalike audiences and remarketing can help your business move the needle forward in converting visitors to customers. MMM […]
Don’t sit back and wait for your target audience to find you. You need to get in front of your target audience. These are the 5 […]
If you want to separate yourself from your competition you have to learn what they are not learning and say what they are not saying. Learn […]
Social proof is basically the culmination of what others are saying about you and if these other people are saying it, then it must be true. […]
There are a few issues with only focusing on keywords. For one, SEO is a cat and mouse game. You’re constantly trying to keep up with […]
Why is customer research important? All your customers have similarities. By doing customer research, you learn about similarities in their state of mind when they made […]
When marketing your product or service one of the first things you need to do is determine whether your product is an aspirin or a vitamin.
What is your plan when a visitor doesn’t take action? Do you have contingency actions in place?
Not segmenting your email is the equivalent of throwing a bunch of shite up against the wall and see what sticks. By segmenting your email, you […]
Vertical looks unprofessional and typically doesn’t fit the format that you are posting it on.
Knowing the bounce rate can give you insight into the relevance of content that is on the page to your audience.
Many people look at the page views or unique visitors on their pages but, in my opinion, the more important measurement is the user flow through […]