Don’t Ignore Social Proof
Social proof is basically the culmination of what others are saying about you and if these other people are sayingRead more.
Don’t Just Bet the Farm on SEO Keywords and Ignore Content
There are a few issues with only focusing on keywords. For one, SEO is a cat and mouse game. You’reRead more.
Why You Should Do Customer Research
Why is customer research important? All your customers have similarities. By doing customer research, you learn about similarities in theirRead more.
Not Determining Whether Your Product Is an Aspirin or Vitamin
When marketing your product or service one of the first things you need to do is determine whether your productRead more.
Does Your Marketing Have Contingencies?
What is your plan when a visitor doesn’t take action? Do you have contingency actions in place?Read more.
Segment Your Email Marketing
Not segmenting your email is the equivalent of throwing a bunch of shite up against the wall and see whatRead more.
Shoot Video Horizontal
Vertical looks unprofessional and typically doesn’t fit the format that you are posting it on.Read more.
What is your bounce rate for your pages?
Knowing the bounce rate can give you insight into the relevance of content that is on the page to yourRead more.
Do you know how your visitor traffic flows through your site?
Many people look at the page views or unique visitors on their pages but, in my opinion, the more importantRead more.
SEO Only Leads a Horse to Water
The best SEO campaign is only going to get you so far. If users are frustrated or not sure whereRead more.
Are You Making Knee Jerk Reactions?
Don’t assume that your site is broken and you have to start over. You might need a few simple tweaksRead more.
Why are you greeting me with a pop up?
If your method for gathering emails is to greet me with a pop-up, please stop. All you are doing isRead more.
What is your cost per acquisition?
Why is this important? It is important because by knowing this piece of information gives you a better idea ofRead more.
Are you setting up the right tracking goals?
Without tracking goals, it would be the equivalent of flying blind.Read more.