Thoughts from the Green Chair

Google Ads provides a wealth of statistics. However, the one thing that all the stats don’t offer is the human element of a Google Ads campaign, […]

I always get the question, “How much should I budget for Google Ads?”. Typically, small businesses budget between 3% and 5% of their revenue for all […]

If you are running a Google Ads campaign, you understand that when someone clicks on your ad, you pay Google for that click. How much you […]

Before launching a Google Ads campaign, you must decide what happens when they click your ad. I imagine you want to send them to a place […]

The first question I usually ask when I meet with a client to discuss Google Ads is, “What are you looking to achieve from Google Ads?” […]