Thoughts from the Green Chair

December 15, 2023

Increasing Conversion Rate While Decreasing the Cost Per Acquisition in Google Ads Campaign

Summary: We took over a Google Ads campaign and increased their conversion rate while decreasing their cost per conversion. A Google Ads campaign can be tricky, […]
August 16, 2021

You’re Going About Your Website Redesign All Wrong

You finally got the approval to move forward with a new website design. So you start thinking about images, colors, fonts, and the project moves forward. […]
August 9, 2021

SEO Is Very Much Like Exercise (only easier on your glutes)

Yes, folks! SEO (Search Engine Optimization) is like exercise, but the good news is you won’t be sore the following day. You may think this is […]
May 3, 2021

Open Rates for Email is Misleading You. Focus on This Instead.

“The open rates for our email campaigns are terrible. Is there anything you can do to fix them?” I often hear this from clients. What I […]
April 19, 2021

The Top Tips to Improve Landing Pages That You May Have Not Considered

If you search the term “top tips to improve landing pages,” you will get over a dozen different articles focusing on the landing page’s content. You’ll […]