Thoughts from the Green Chair

February 3, 2020
Set Goals in Google Analytics

Why It’s Important to Set Goals in Google Analytics

Summary: Setting goals in Google Analytics not only gives you a measurement of how many visitors completed an interaction but more importantly, how the visitors get […]
January 27, 2020
Doing User Testing

How Doing User Tests Prior to Redesign Helped Determine a Better Web Design

Summary: If you redesign before learning what’s not working with the current site, there’s a good chance you’ll get it wrong. When doing a redesign of […]
January 20, 2020
the ROI of Good Web Design

The ROI of Good Web Design

SUMMARY: Good web design is not just “hey, that looks great.” It’s how you use research and user experience for better conversion rates from your visitors. […]
January 13, 2020
how to improve email marketing campaigns

3 Ways to Improve Your Email Marketing Campaigns

With so many email platforms out there, Mailchimp, MailerLite, Constant Contact, and the like, getting started with an email campaign is rather easy. Once you get […]
November 11, 2019
A quick and easy way to do content marketing

A Quick and Easy Way To Do Content Marketing Research

Getting started with content marketing research can be overwhelming. You balance things like what content should I create, what topics should I use, and perhaps you […]