Thoughts from the Green Chair

January 13, 2020
how to improve email marketing campaigns

3 Ways to Improve Your Email Marketing Campaigns

With so many email platforms out there, Mailchimp, MailerLite, Constant Contact, and the like, getting started with an email campaign is rather easy. Once you get […]
November 11, 2019
How to do content marketing research

How To Do Content Marketing Research

Getting started with content marketing research can be overwhelming. You balance things like what content should I create, what topics should I use, and perhaps you […]
November 4, 2019
Finding New Customers Using Your Current Audience’s Information

Finding New Customers Using Your Current Audience Information

Much of what market research does is identify a target audience that will respond best to your product marketing. The results of this research should steer […]
October 28, 2019
5 Ways to Get In Front of Your Target Audience in 2019

5 Ways to Get In Front of Your Target Audience

Summary: Don’t sit back and wait for your target audience to find you. You need to get in front of your target audience. These are the […]
October 14, 2019

3 Steps to Crafting a Message that Separates You From Your Competition

It is not surprising that we make most of our decisions based on emotions. On occasion, we use logic, but that is just not how human […]