May 3, 2021
“The open rates for our email campaigns are terrible. Is there anything you can do to fix them?” I often hear this from clients. What I […]
March 2, 2020
Summary: Create a simple, effective email marketing strategy plan that is as flexible as you need it to be to market your business with email. For […]
February 10, 2020
Summary: Creating an effective email campaign involves delivering the right message to the right person. This involves a deeper understanding of your audience. How to create […]
January 13, 2020
With so many email platforms out there, Mailchimp, MailerLite, Constant Contact, and the like, getting started with an email campaign is rather easy. Once you get […]
June 3, 2019
Not segmenting your email list is the equivalent of throwing a bunch of shite up against the wall and see what sticks. By segmenting your email […]