How can email marketing help your business?
Email marketing keeps you in front of customers and potential customers, basically, your target audience. Not only is it important to be top of mind with your target audience, it is also important to build credibility. Sending regular emails with information that your audience will want to consume will help build that credibility.
Another consideration is that email is platform independent. This means that it doesn’t matter what device or what email client they use, your message will be delivered. Email can also be customized. Remember, your customer has a name and it’s not “Hi” or “Sir/Madam”. Studies have shown that email campaigns that are rich in personalization and imagery have better open and click through rates.
We understand these concepts and use them to create engaging email campaigns. Your target audience is unique in what compels them to click or buy and understanding that uniqueness is the difference between a good campaign and a great one. Like all our projects, we strive to understand your business and your customer. This understanding helps us to create better campaigns that will drive better engagement and a better return on your investment.