February 17, 2020
What is SEO in Digital Marketing

What is SEO in digital marketing?

Summary: As important as SEO is, SEO in digital marketing is just one aspect. SEO in digital marketing is when you plan your content for a […]
February 10, 2020
How to Create an Effective Email Campaign

How to Create an Effective Email Campaign

Summary: Creating an effective email campaign involves delivering the right message to the right person. This involves a deeper understanding of your audience. Creating an effective […]
February 3, 2020
Set Goals in Google Analytics

Why It’s Important to Set Goals in Google Analytics

Summary: Setting goals in Google Analytics not only gives you a measurement of how many visitors completed an interaction but more importantly, how the visitors get […]
November 11, 2019
How to do content marketing research

How To Do Content Marketing Research

Getting started with content marketing research can be overwhelming. You balance things like what content should I create, what topics should I use, and perhaps you […]
November 4, 2019
Finding New Customers Using Your Current Audience’s Information

Finding New Customers Using Your Current Audience Information

Much of what market research does is identify a target audience that will respond best to your product marketing. The results of this research should steer […]