May 15, 2025
You’ve got the green light to redesign your website, and it’s tempting to dive into choosing images, colors, and fonts. But if you focus only on […]
May 7, 2025
To maximize conversions from Google Ads, your landing page design must capture attention and drive action, especially on mobile devices where most clicks originate. While content […]
September 13, 2024
Google Ads provides a wealth of statistics. However, the one thing that all the stats don’t offer is the human element of a Google Ads campaign, […]
August 30, 2024
I always get the question, “How much should I budget for Google Ads?”. Typically, small businesses budget between 3% and 5% of their revenue for all […]
August 23, 2024
If you are running a Google Ads campaign, you understand that when someone clicks on your ad, you pay Google for that click. How much you […]
August 12, 2024
Before launching a Google Ads campaign, you must decide what happens when they click your ad. I imagine you want to send them to a place […]
July 26, 2024
The first question I usually ask when I meet with a client to discuss Google Ads is, “What are you looking to achieve from Google Ads?” […]
December 15, 2023
Summary: We took over a Google Ads campaign and increased their conversion rate while decreasing their cost per conversion. A Google Ads campaign can be tricky, […]
December 1, 2020
Summary: SEO in digital marketing is when you plan your content for a better page rank. It’s doing search term research and creating content around those […]
November 12, 2020
Summary: A case study on how we marketed the Beach Ring from launch to $40,000 in sales. The COVID-19 pandemic was devastating to many businesses. However, […]
August 31, 2020
There are so many tools out there for eCommerce marketing for small businesses that it can seem overwhelming. Take heart. I put together a list of […]
August 24, 2020
Content marketing is a vague concept in many ways. The most confusing aspect is how content marketing drives sales. It’s not a direct marketing technique like pay-per-click […]