August 17, 2020
When I say a $2 Facebook ad strategy for eCommerce, you immediately think gimmick. It’s a technique. Trust me when I tell you will spend much […]
August 10, 2020
Recently, Google has been pushing its “Google My Business” product. It’s not an overt campaign, but you can see the emphasis that they are placing on […]
March 2, 2020
Summary: Create a simple, effective email marketing strategy plan that is as flexible as you need it to be to market your business with email. For […]
February 10, 2020
Summary: Creating an effective email campaign involves delivering the right message to the right person. This involves a deeper understanding of your audience. How to create […]
February 3, 2020
Summary: Setting goals in Google Analytics not only gives you a measurement of how many visitors completed an interaction but more importantly, how the visitors get […]
November 11, 2019
Getting started with content marketing research can be overwhelming. You balance things like what content I should create, what topics I should use, and perhaps you […]
November 4, 2019
Much of what market research does is identify a target audience that will respond best to your product marketing. The results of this research should steer […]
October 28, 2019
Summary: Don’t sit back and wait for your target audience to find you. Get in front of your target audience. These are the 5 most popular […]
October 14, 2019
It is not surprising that we make most of our decisions based on emotions. On occasion, we use logic, but that is just not how human […]
September 16, 2019
Of course, there are more than 5 critical mistakes to avoid when marketing online. I wrote an article not too long ago that had ten others. […]
September 9, 2019
Identifying your target market is a no-brainer when it comes to digital marketing. The best ways to identify your target market needs to include identifying the […]
August 16, 2019
If you ask this question, you probably know how important audience demographics are to your digital marketing strategy. Before you start any digital marketing campaign, it […]