Yes, folks! SEO is like exercise but the good new is you won’t be sore the next morning. You may think this is a stretch for something to write about but, believe it or not, I have actually given this some thought. Let me explain.
I talked before about SEO being a marathon and not a sprint. Now using that analogy, you wouldn’t wake up tomorrow morning and run a marathon unless you spent the better half of a year training for it. SEO is the same. You can’t launch a website tomorrow and expect it to be at the top of the search page. It takes months of work and preparation to achieve that status.
Like exercising, focusing on a particular part of your body will produce better results. Some people want to tone their buns and thighs, other their chest and abs. Your SEO should be targeted as well. You can focus on SEO for the site as a whole but the results will take longer to achieve. You would be better served to focus on a few pages of your site at a time.
When you exercise, you should use the right equipment. In SEO, the right equipment is site analytics. How will you know what part of your site needs help if you are not sure where the traffic is going (or if it is coming at all). You wouldn’t call up a stranger on the phone and ask what part of your body needs work? SEO with out knowledge is a shot in the dark.
Finally, if you can’t get the results you want on your own, you hire a personal trainer. A good personal trainer will evaluate you, make recommendations and start a plan to help you achieve the results you want. Hmmmm. Sound familiar?
One thing to keep in mind, like exercising, when you stop for awhile, your body becomes out of shape again. Yes, the same thing happens with SEO. If you are not constantly updating your site and providing new content, your position on the results page will start to drop. It’s best to make a plan and stick to it. Once it becomes routine, it becomes easier. Just like exercising. Rock the web!