Quick Tip Marketing Podcast

There are a few issues with only focusing on keywords. For one, SEO is a cat and mouse game. You’re constantly trying to keep up with Google. I think that content creation is more valuable and I tell you why in this MMM Quick Tip Podcast episode.

Why is customer research important? All your customers have similarities. By doing customer research, you learn about similarities in their state of mind when they made the decision to go with your company. Why is this a good strategy? I have that discussion in this MMM Quick Tip.

When marketing your product or service one of the first things you need to do is determine whether your product is an aspirin or a vitamin.

What is your plan when a visitor doesn't take action? Do you have contingency actions in place?

Not segmenting your email is the equivalent of throwing a bunch of shite up against the wall and see what sticks. By segmenting your email, you can better tailor your email to the audience. This is particularly useful when you have many different types of customers or clients.

Vertical looks unprofessional and typically doesn't fit the format that you are posting it on.

Knowing the bounce rate can give you insight into the relevance of the content that is on the page to your audience.

Many people look at the page views or unique visitors on their pages but, in my opinion, the more important measurement is the user flow through the site.

The best SEO campaign is only going to get you so far. If users are frustrated or not sure where to click or what to do next, they just leave and probably never come back.

Don’t assume that your site is broken and you have to start over. You might need a few simple tweaks to get the results you want.

If your method for gathering emails is to greet me with a pop-up, please stop. All you are doing is frustrating users.

Why is this important? It is important because by knowing this piece of information gives you a better idea of your return on your investment.