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  • Michael Bellina
June 3, 2019

Segmenting Your Email List for More Conversions

Not segmenting your email list is the equivalent of throwing a bunch of shite up against the wall and see what sticks. By segmenting your email […]
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May 28, 2019

What Value are You Providing When Email List Building?

One of the most important byproducts of driving traffic to your site is email list building. In order to be successful with your list building strategy, […]
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May 17, 2019

Does Your Email Marketing Have Contingencies?

When you start your email marketing campaign, do you have a plan of action for those who don’t convert on the first email?  When I say […]
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January 28, 2019

Sometimes Your First Instinct Isn’t The Best

We were approached by our client, who wanted to generate more leads for their seasonal sessions. They were doing mostly traditional advertising, local newspapers, magazines, etc., and were […]
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January 28, 2019

How Are You Measuring, “I want the phone to ring”?

If your goal is “I want the phone to ring,” how are you measuring it? Asking the person on the phone may work, but if the […]
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