January 27, 2020
Summary: If you redesign before learning what’s not working with the current site, there’s a good chance you’ll get it wrong. When doing a website redesign, […]
January 20, 2020
SUMMARY: Good web design is not just “hey, that looks great.” It’s how you use research and user experience for better conversion rates from your visitors. […]
January 13, 2020
With so many email platforms out there, Mailchimp, MailerLite, Constant Contact, and the like, getting started with an email campaign is rather easy. Once you get […]
November 11, 2019
Getting started with content marketing research can be overwhelming. You balance things like what content I should create, what topics I should use, and perhaps you […]
November 4, 2019
Much of what market research does is identify a target audience that will respond best to your product marketing. The results of this research should steer […]
October 28, 2019
Summary: Don’t sit back and wait for your target audience to find you. Get in front of your target audience. These are the 5 most popular […]
October 14, 2019
It is not surprising that we make most of our decisions based on emotions. On occasion, we use logic, but that is just not how human […]
September 16, 2019
Of course, there are more than 5 critical mistakes to avoid when marketing online. I wrote an article not too long ago that had ten others. […]
September 9, 2019
Identifying your target market is a no-brainer when it comes to digital marketing. The best ways to identify your target market needs to include identifying the […]
August 16, 2019
If you ask this question, you probably know how important audience demographics are to your digital marketing strategy. Before you start any digital marketing campaign, it […]
July 1, 2019
Social proof is a marketing buzzword that has been floating around for a while. The origin of the word actually dates back to 1984, in which […]
June 3, 2019
Not segmenting your email list is the equivalent of throwing a bunch of shite up against the wall and see what sticks. By segmenting your email […]